Norditropin RM Emails

• Growth Hormone HCP Email - Growth Awareness Week
• growth-hormone-hcp-email-growth-awareness-week.html
• US23GH00049   September 2023

• Subject Line 1: Do patients and caregivers have questions about growth?

• Subject Line 2: It’s Growth Awareness Week!

• Subject Line 3: We recognize your dedication to growth disorders

• Subject Line 4: Growth Awareness Week is [September 17-23]

• Pre-header 1: This resource may be helpful.
• Pre-header 2: Have you shared this resource with patients?
• Pre-header 3: This resource could help you help your patients.
• Pre-header 4: Novo Nordisk is committed to supporting you and your patients.

Handoff:08/24/2023
(HCP Email)

• Growth Hormone Patient Email - Growth Awareness Week
• growth-hormone-patient-email-growth-awareness-week.html
• US22GH00053   September 2022

• Audience: Diagnosed, on Norditropin

• Subject Line 1: Growth Awareness Week is September 17-23

• Subject Line 2: What is Growth Awareness Week?

• Subject Line 3: Growth Awareness Week celebrates caregivers like you

• Subject Line 4: A big thank you in honor of Growth Awareness Week

• 
  
  Audience: Diagnosed, not on treatment + no diagnosis/unknown

• Subject Line 1: Growth Awareness Week is September 17-23

• Subject Line 2: What is Growth Awareness Week?

• Subject Line 3: Growth Awareness Week celebrates caregivers

• Subject Line 4: Are you monitoring your child's growth?

• Audience: Diagnosed, on Norditropin
• Pre-header 1: For parents caring for a child with a growth disorder, we thank you!
• Pre-header 2: Celebrating caregivers like you who have helped their kids get diagnosed and on treatment.
• Pre-header 3: It's our chance to acknowledge your support of your child's healthy growth.
• Pre-header 4: Caregivers like you are helping kids get treatment for their growth disorder.
• 
  
  Audience: Diagnosed, not on treatment + no diagnosis/unknown
• Pre-header 1: For caregivers, diagnosis for your child is the first step. We celebrate you!
• Pre-header 2: Celebrating those helping kids get diagnosed and treated for their growth disorders.
• Pre-header 3: Your child's healthy growth starts with a doctor's visit. Learn more today.
• Pre-header 4: Learn more about your child's healthy growth during Growth Awareness Week.

Handoff:08/24/2023
(2023 Update)

• Norditropin RM Patient Welcome
  (Diagnosed, on Norditropin version)
• norditropin-rm-patient-welcome-diagnosed-on-norditropin.html
• US22NORD00125   September 2022

• Audience: diagnosed, on Norditropin

• A1: Welcome to the family!

• B1: Welcome to the family! We’re excited to support you.

• A2: Let’s get started with a look at our support programs.

• B2: Let’s get started! Get to know our support programs.

• Audience: diagnosed, on Norditropin
• A1: We’re excited for what’s ahead. See inside for how we support patients.
• B1: See details inside.
• A2: Learn about help with co-pays, insurance information, and more.
• B2: Learn about help with co-pays, insurance information, and more.

Handoff:02/16/2023
(Added Outlook for Mac fix)
(Diagnosed, on Norditropin version)

• Norditropin RM Patient Welcome
  (Diagnosed, not on Norditropin version)
• norditropin-rm-patient-welcome-diagnosed-not-on-norditropin.html
• US22NORD00125   September 2022

• Audience: diagnosed, not on Norditropin

• C1: Welcome to the family!

• D1: Welcome! We’re proud to support your family.

• C2: We’re excited to start this journey together.

• D2: Excited to start your journey? We are!

• 
  
  Audience: not diagnosed

• E1: Welcome to the family!

• F1: Welcome! And well done for investing in your child’s growth.

• E2: Curious about your child’s growth? We’re here for you.

• F2: We’re proud to partner with you on your child’s growth.

• Audience: diagnosed, not on Norditropin
• C1: Let’s get to know each other better. See inside for details.
• D1: Let’s get to know each other better. See inside for details.
• C2: Here’s a little info about us.
• D2: Here’s a little info about us.
• 
  
  Audience: not diagnosed
• E1: You’re taking important steps for our child’s growth. Here’s how we can help.
• F1: Here’s how we can help.
• E2: Education, tips, and support options for caregivers and kids.
• F2: Education, tips, and support options for caregivers and kids.

Handoff:09/09/2022
(Added Outlook for Mac fix)
(Diagnosed, not on Norditropin version)

• Norditropin Patient FlexPro Tutorial
• norditropin-rm-patient-flexpro-tutorial.html
• US22NORD00067   January 2023

• A1: Looking for help with your child’s growth hormone injections?

• B1: Seeking support with your child’s growth hormone injections?

• A2: We’ve got a new resource to help you learn to give injections

• B2: This new resource can help you learn how to give injections

• A3: Check out this growth hormone pen tutorial

• B3: Try the FlexPro® tutorial for help with the injection process

• A4: Need help with growth hormone injections?

• B4: Are you looking for guidance with growth hormone injections?

• A1: We designed this detailed tutorial for our patients and their families.
• B1: We designed this detailed tutorial for our patients and their families.
• A2: Check out the FlexPro® tutorial for the guidance you’re looking for.
• B2: Check out the FlexPro® tutorial for the guidance you’re looking for.
• A3: This new resource provides step-by-step instructions.
• B3: This new resource provides step-by-step instructions.
• A4: We designed this tutorial for our patients and their families.
• B4: We designed this tutorial for our patients and their families.

Handoff:02/15/2023
(Added Outlook for Mac fix)

• Norditropin Patient Device & Benefits
• norditropin-rm-email-device-benefits.html
• US22NORD00066   November 2022

• Audience: DIAGNOSED, NOT ON TREATMENT

• A1: Ready to start treatment for growth hormone deficiency?

• B1: Your child may be starting growth hormone therapy. Are you prepared?

• A2: Considering a growth hormone therapy for your child?

• B2: Learn why this family has chosen the FlexPro® pen.

• 
  
  Audience: NO DIAGNOSIS/UNKNOWN

• A1: Get to know a treatment option for kids with growth disorders

• B1: Have you seen this growth hormone therapy pen?

• C1: How is this growth hormone therapy pen designed with children in mind?

• C2: A treatment option that might be right for your child?

• Audience: DIAGNOSED, NOT ON TREATMENT
• A1: Here’s information that could help your child take that first step.
• B1: Here’s information that could help your child take that first step.
• A2: Get to know this device and its features.
• B2: Get to know this device and its features.
• 
  
  Audience: NO DIAGNOSIS/UNKNOWN
• A1: This device was designed with patients in mind.
• B1: This device was designed with patients in mind.
• C1: We thought you’d never ask 🙂
• C2: We thought you’d never ask 🙂

Handoff:02/15/2023
(Added Outlook for Mac fix)

• Norditropin RM Patient Coverage and Copay Email
• norditropin-rm-patient-coverage-copay.html
• US22NORD00065   November 2022

• Audience: DIAGNOSED, NOT ON TREATMENT

• A1: Was diagnosis difficult? Insurance coverage doesn’t have to be

• B1: Find out more about insurance coverage for this treatment

• A2: Your child needs a growth hormone prescription—but is it covered?

• B2: Worried about prescription coverage for growth hormone therapy?

• 
  
  Audience: NO DIAGNOSIS/UNKNOWN

• A1: Your child may need growth hormone treatment. Will it be covered?

• B1: Worried about coverage for your child’s growth hormone therapy?

• A2: Isn’t it a relief when prescriptions are covered by insurance?

• B2: Would it be a relief to find your child’s prescription may be covered?

• Audience: DIAGNOSED, NOT ON TREATMENT
• A1: This growth hormone therapy has broad insurance coverage.
• B1: This growth hormone therapy has broad insurance coverage.
• A2: Here’s a treatment option that may work with your health insurance.
• B2: Here’s a treatment option that may work with your health insurance.
• 
  
  Audience: NO DIAGNOSIS/UNKNOWN
• A1: Here’s a treatment option you might want to consider.
• B1: Here’s a treatment option you might want to consider.
• A2: Consider a growth hormone therapy that may also offer co-pay
• B2: Consider a growth hormone therapy that may also offer co-pay assistance.

Handoff:01/09/2023

• Norditropin RM HCP Support Tools Email
• norditropin-hcp-support-tools.html
• US22NORD00117   January 2023

• Have you seen the latest at NorditropinPro.com?

• Latest updates to NorditropinPro.com

• Insurance lookup and other tools for Norditropin (somatropin) injection 10 mg

• The tools and support you need for patients with growth-related disorders

• Insurance lookup, patient access programs, and more

• Another tool in your toolkit for growth-related disorders

• More tools and information to help you support patients.
• More tools and information to help you support patients.
• See how we can help.
• See how we can help.
• Consider us another tool in your toolkit.
• Insurance lookup, patient access programs, and more.

Handoff:01/05/2023
(Email refresh updates to logo, indication, footer, images etc.)

• Norditropin HCP Range of Indications
• norditropin-hcp-email-range-of-indications.html
• US22NORD00098   October 2022

• A1: Which GH therapy can treat a number of indications?

• A2: This growth hormone therapy offers a broad range of indications

• B1: Treat a number of growth-related disorders with this GH therapy

• B2: A GH therapy option for patients with different types of growth disorders

• A1: Find out if this treatment is right for your GH patients.
• A2: Find out if this treatment is right for your GH patients.
• B1: Learn about one option that can treat several indications.
• B2: Learn about one option that can treat several indications.

Handoff:12/21/2022

• Norditropin HCP Ease of Use Refresh
• norditropin-hcp-email-ease-of-use-2022.html
• US22NORD00093   November 2022

• A1: Explore this growth hormone pen for children and adolescents

• B1: Assessing growth hormone pens for your patients?

• A2: GH self-injection data for children

• B2: Looking for data on children and GH self-injection?

• A3: What makes this growth hormone therapy pen different?

• B3: Our growth hormone therapy pen is different

• A1: Find out more information about the ease of use of this pen.
• B1: Find out more information about the ease of use of this pen.
• A2: Explore study findings and pen design.
• B2: Explore study findings and pen design.
• A3: Find out why.
• B3: Find out why.

Handoff:12/19/2022

• Norditropin HCP Safety and Efficacy Refresh
• norditropin-hcp-email-safety-efficacy-2022.html
• US22NORD00088   November 2022

• A1: Wondering about the safety and efficacy of this GH treatment?

• B1: Demonstrated efficacy for this GH treatment

• A2: Are you treating patients with growth hormone disorders?

• B2: Consider this GH treatment for patients with growth hormone disorders

• A1: View data from a clinical study.
• B1: View data from a clinical study.
• A2: Learn more about the safety and efficacy of this therapy.
• B2: Learn more about the safety and efficacy of this therapy.

Handoff:12/16/2022

• Norditropin HCP Coverage Refresh
• norditropin-hcp-email-coverage-refresh.html
• US22NORD00097   October 2022

• A1: Broad insurance coverage makes this GH therapy more accessible

• B1: A growth hormone therapy covered by most insurance plans

• A2: Which GH therapy has the broadest insurance coverage?

• B2: Meet the GH therapy with broad insurance coverage for your patients

• A3: Check local formulary coverage for Norditropin^® (somatropin) injection 10 mg

• B3: Find patient local formulary coverage for Norditropin^® (somatropin) injection 10 mg

• A1: Our online tools can check local formulary coverage for your patients.
• B1: Our online tools can check local formulary coverage for your patients.
• A2: Explore patient benefits and coverage for this established treatment option.
• B2: Explore patient benefits and coverage for this established treatment option.
• A3: Tools that can help you look up patient coverage
• B3: Tools that can help you look up patient coverage

Handoff:12/06/2022

• Norditropin HCP Welcome
• norditropin-hcp-email-welcome.html
• US22NORD00104   November 2022

• A1: Thank you for your interest in our GH treatment

• B1: Thank you for your interest in our growth hormone treatment

• A2: Thanks for joining our community

• B2: Welcome to our community

• A1: This treatment is FDA approved to treat several growth disorders.
• B1: This treatment is FDA approved to treat several growth disorders.
• A2: Learn more about our GH treatment
• B2: Learn more about our GH treatment

Handoff:12/05/2022

• Growth Hormone Patient Email - GAW (Version for HGF)
• growth-hormone-patient-email-growth-awareness-week-HGF.html
• US22GH00053   September 2022

• Audience: Diagnosed, on Norditropin

• A1: Growth Awareness Week is September 18-24

• B1: What is Growth Awareness Week?

• A2: Growth Awareness Week celebrates caregivers like you

• B2: A big thank you in honor of Growth Awareness Week

• 
  
  Audience: Diagnosed, not on treatment + no diagnosis/unknown

• A1: Growth Awareness Week is September 18-24

• B1: What is Growth Awareness Week?

• A2: Growth Awareness Week celebrates caregivers

• B2: Are you monitoring your child's growth?

• Audience: Diagnosed, on Norditropin
• A1: For parents caring for a child with a growth disorder, we thank you!
• B1: Celebrating caregivers like you who have helped their kids with a growth disorder.
• A2: It's our chance to acknowledge your support of your child's healthy growth.
• B2: Caregivers like you are helping kids get treatment for their growth disorder.
• 
  
  Audience: Diagnosed, not on treatment + no diagnosis/unknown
• A1: For caregivers, diagnosis for your child is the first step. We celebrate you!
• B1: Celebrating those helping kids with growth disorders.
• A2: Your child's healthy growth starts with a doctor's visit. Learn more today.
• B2: Learn more about your child's healthy growth during Growth Awareness Week.

Handoff:09/20/2022
(Created channel partner version for HGF)

• Norditropin RM Patient Non GHD
• norditropin-rm-patient-non-ghd.html
• US22NORD00063   September 2022

• Audience: diagnosed, not on Norditropin

• A1: My child was diagnosed with a growth disorder. How do I treat it?

• A2: After your child's growth disorder diagnosis, what's next?

• B1: Experiencing insurance obstacles for your child’s growth hormone treatment?

• B2: Coverage for your child’s growth hormone treatment

• 
  
  Audience: no diagnosis/unknown

• C1: Your child's short stature may be telling you something

• D1: What is your child's short stature telling you?

• C2: Some kids are born with a medical condition that may slow their growth

• D2: Is a medical condition slowing your child's growth?

• Audience: diagnosed, not on Norditropin
• A1: Learn about an option that treats a variety of growth disorders.
• A2: Learn about an option that treats a variety of growth disorders.
• B1: Learn how one mom got insurance coverage for her son's treatment.
• B2: Learn how one mom got insurance coverage for her son's treatment.
• 
  
  Audience: no diagnosis/unknown
• C1: Learn about 1 treatment option for 6 different pediatric growth hormone disorders.
• D1: Learn about 1 treatment option for 6 different pediatric growth hormone disorders.
• C2: Meet Sara, treated for a growth disorder after her parents met with a doctor.
• D2: Meet Sara, treated for a growth disorder after her parents met with a doctor.

Handoff:09/20/2022
(Updated HTML comments on the Colton and Sara content blocks, also added v2 to zip file name)

• Norditropin RM Patient Early Diagnosis
• norditropin-rm-patient-early-diagnosis.html
• US22NORD00068   September 2022

• Audience: diagnosed, not on Norditropin

• A1: Take action now to address your child's slow growth

• B1: We're ready to help you address your child's growth

• A2: Meet Logan, who lives with growth hormone disorder

• B2: 10-year-old Logan is living with a growth disorder

• 
  
  Audience: no diagnosis/unknown

• C1: Is your child on track to reach full growth potential?

• D1: Tracking your child's full growth potential

• C2: Meet a family whose child visited a growth specialist

• D2: 7-year-old Aria was referred to a growth specialist

• Audience: diagnosed, not on Norditropin
• A1: Learn about a treatment option for growth hormone deficiency.
• B1: Learn about a treatment option for growth hormone deficiency.
• A2: After an "ah-ha" moment, her parents got her started on treatment
• B2: After an "ah-ha" moment, her parents got her started on treatment.
• 
  
  Audience: no diagnosis/unknown
• C1: If you suspect there's an issue, it's important to talk to your doctor.
• D1: If you suspect there's an issue, it's important to talk to your doctor.
• C2: Her doctor ordered a "stim" test and began treating her growth disorder.
• D2: Her doctor ordered a "stim" test and began treating her growth disorder.

Handoff:09/07/2022
Added multiple preheaders with HTML comments for patients
(Diagnosed, not on treatment) and
(No diagnosis / Unknown)

• More Than Height - Welcome Email
• more-than-height-welcome.html
• US22GH00042   August 2022

• A1: Welcome to More Than Height!

• B1: Have you explored More Than Height yet?

• A2: More Than Height answers questions about your child's growth

• B2: Got questions about your child's growth?

• 
  
  Phrasee Subject lines:

• SL1: Explore the connections between height + health

• SL2: 👋 Say hello to More Than Height

• SL3: ** Your child's health and height are related ** See how to measure their growth accurately

• SL4: Have you discovered everything you can do on More Than Height yet?

• A1: We've got answers to your questions about your child's growth.
• B1: Learn about measuring your child accurately to monitor their growth.
• A2: It's a one-stop site for parents curious about growth disorders.
• B2: More Than Height can help you have clear conversations with your doctor.

Handoff:08/23/2022

• Norditropin RM HCP Coverage
• norditropin-hcp-email-coverage.html
• US22NORD00014   March 2022

• A1: Broad insurance coverage for Norditropin^® (somatropin) injection 10 mg

• A2: Broad insurance coverage gives more patients access to Norditropin^® (somatropin) injection 10 mg

• B1: Which GH therapy has the broadest insurance coverage?

• B2: Meet the GH therapy with broad insurance coverage for your patients

• C1: Helping your GH patients prepare for open enrollment?

• C2: Tools to help your GH patients with open enrollment

• A1: See how more of your patients can stay covered.
• A2: See how to check your patient’s benefits.
• B1: See how more of your patients can stay covered.
• B2: See how to check your patient’s benefits.
• C1: See how we can help check your patient’s insurance coverage.
• C2: Access our formulary tool to check for benefits.

Handoff:04/08/2022
(Email content, footer, GA tagging updates for email Re-Deployment)

• Norditropin RM Patient Coverage (Re-Deployment)
• norditropin-rm-email-coverage.html
• US21NORD00066   July 2021

• A1: Your child needs a growth hormone prescription—but is it covered?

• B1: Worried about prescription coverage for growth hormone therapy?

• A2: Most growth hormone patients are covered for this treatment

• B2: This growth hormone therapy is covered for more patients than any other

• A1: This treatment has the broadest coverage in its class.
• B1: This treatment has the broadest coverage in its class.
• A2: It also offers co-pay assistance—check out the details!
• B2: It also offers co-pay assistance—check out the details!

Handoff:03/31/2022
(QA Updates for email Re-Deployment)

• Norditropin RM HCP Coverage (Version for WEBMD)
• norditropin-hcp-email-coverage-webmd.html
• US22NORD00014   March 2022

• A1: Broad insurance coverage for Norditropin^® (somatropin) injection 10 mg

• A2: Broad insurance coverage gives more patients access to Norditropin^® (somatropin) injection 10 mg

• B1: Which GH therapy has the broadest insurance coverage?

• B2: Meet the GH therapy with broad insurance coverage for your patients

• C1: Helping your GH patients prepare for open enrollment?

• C2: Tools to help your GH patients with open enrollment

• A1: See how more of your patients can stay covered.
• A2: See how to check your patient’s benefits.
• B1: See how more of your patients can stay covered.
• B2: See how to check your patient’s benefits.
• C1: See how we can help check your patient’s insurance coverage.
• C2: Access our formulary tool to check for benefits.

Handoff:03/15/2022
(Content Updates, and updates for WebMD handoff)

• Norditropin RM HCP Safety and Efficacy (Version for WEBMD)
• norditropin-hcp-email-safety-efficacy-webmd.html
• US21NORD00072   September 2021

• 1A: How this growth hormone therapy performed in the real world

• 1B: How Norditropin® (somatropin) injection 10 mg performed in an observational study

• 1C: Real-world safety and efficacy data for growth hormone therapy

• 2A: Year 1 results for mean change in HSDS

• 2B: Year 1 results for treating GHD and other growth-related disorders

• 1A: See data on patients.
• 1B: See data on patients.
• 1C: See data on patients.
• 2A: From a post-marketing registry spanning more than a decade.
• 2B: From a post-marketing registry spanning more than a decade.

Handoff:03/08/2022
(Content Updates, and updates for WebMD handoff)

• Norditropin RM HCP NML Launch Email
• norditropin-hcp-email-nml-launch.html
• US21HCP00125   January 2022

• Now in one place: Professional resources for growth-related disorders

• New online: Professional resources for growth-related disorders

• Novo Nordisk deepens its commitment to growth-related disorders

• We’ve updated our websites with you in mind

• Tools and information to help support your patients.
• Tools and information to help support your patients.
• New resources to help you support patients.
• New resources to help you support patients with growth-related disorders.

Handoff:02/22/2022
(GA Tagging updates)

• Norditropin RM Patient Target Height
• norditropin-rm-patient-target-height.html
• US21NORD00069   February 2022

• A1: Why the teen years are a good time to talk about growth

• B1: Let’s talk about growth

• A2: Tips for helping teens monitor their growth

• B2: Tips for teens who are looking for results from growth hormone therapy

• A1: A look at what’s happening now, and also what’s to come.
• B1: What happens during the teen years, and also what’s to come.
• A2: Let’s do this!
• B2: Let’s do this!

Handoff:02/15/2022

• Norditropin RM Patient Coverage (Human Growth Foundation version)
• norditropin-rm-email-coverage-HGF.html
• US21NORD00066   July 2021

• A1: Your child needs a growth hormone prescription—but is it covered?

• B1: Worried about prescription coverage for growth hormone therapy?

• A2: Most growth hormone patients are covered for this treatment

• B2: This growth hormone therapy is covered for more patients than any other

• A1: This treatment has the broadest coverage in its class.
• B1: This treatment has the broadest coverage in its class.
• A2: It also offers co-pay assistance—check out the details!
• B2: It also offers co-pay assistance—check out the details!

Handoff:02/10/2022
Version for HGF with updated GA tagging and footer

• Norditropin RM HCP Ease of Use (Version for WEBMD)
• norditropin-hcp-email-ease-of-use-webmd.html
• US21NORD00070   June 2021

• 1A: Growth hormone pens for children and adolescents

• 1B: Assessing growth hormone devices for your patients?

• 2A: GH self-injection data for kids

• 2B: Kids and self-injection for GH

• 1A: Info on ease of use.
• 1B: Info on ease of use.
• 2A: Explore findings and pen design.
• 2B: Explore findings and pen design.

Handoff:02/08/2022

• Norditropin RM Reauthorization Email
• norditropin-rm-reauthorization.html
• US21NORD00148   January 2022

• Need insurance reauthorization?

• Insurance reauthorization can be a headache, but…

• See how we can help with insurance reauthorization

• Did you know we can help with insurance reauthorization?

• Let us help you navigate.
• Let us help you navigate.
• Our Case Managers have plenty of experience.
• Our Case Managers have plenty of experience.

Handoff:12/16/2021
Footer DOFU Date/PRB Number Updates

• Norditropin RM Patient The Pen
• norditropin-rm-email-the-pen.html
• US21NORD00065   September 2021
• ☺️ emoji code: U+263A

• Audience 1: Parents/caregivers of child w/GHD who IS NOT on therapy

• A1: Ready to start treatment for growth hormone deficiency?

• A2: What are some features of this growth hormone therapy pen?

• A3: Have you seen this growth hormone therapy pen?

• 
  Audience 2: Parents/caregivers of child w/GHD who is on Norditropin

• B1: How is this growth hormone therapy pen designed with your child in mind?

• B2: Parents of kids with growth hormone (GH) deficiency…

• Audience 1: Parents/caregivers of child w/GHD who IS NOT on therapy
• A1: Here’s information that may help your child take that first, big step.
• A2: Look inside to find out.
• A3: It may help your child take that first big step.
• 
  
  Parents/caregivers of child w/GHD who is on Norditropin
• B1: We thought you’d never ask. ☺
• B2: … start your engines and meet your copilot on this GH journey.

Handoff:09/29/2021

• Norditropin RM Patient Open Enrollment
• norditropin-rm-patient-open-enrollment.html
• US21NORD00067   September 2021
• ⏰ emoji code: U+23F0
• 👉 emoji code: U+1F449
• ⌚ emoji code: U+231A
• ✅ emoji code: U+2705

• 1A: Open enrollment is coming soon

• 1B: ⏰ Open enrollment is coming soon

• 
  PHRASEE subject lines:

• 1: Open enrollment - it's nearly here (get the information you need today)

• 2: ** Almost here ** Open enrollment 👉

• 3: ⌚ Information about open enrollment: it's nearly time

• 4: For your open enrollment period:

• 5: [[ Check this out ]] Have you thought about open enrollment?

• 6: It's nearly here! Take advantage of open enrollment

• 7: Make the most of the upcoming open enrollment ✅

• 1A: Here’s a new way to look at it.
• 1B: Here’s a new way to look at it.

Handoff:09/09/2021

• Norditropin RM HCP Safety and Efficacy
• norditropin-hcp-email-safety-efficacy.html
• US21NORD00072   September 2021

• 1A: How this growth hormone therapy performed in the real world

• 1B: How Norditropin® (somatropin) injection 10 mg performed in an observational study

• 1C: Real-world safety and efficacy data for growth hormone therapy

• 2A: Year 1 results for mean change in HSDS

• 2B: Year 1 results for treating GHD and other growth-related disorders

• 1A: See data on patients.
• 1B: See data on patients.
• 1C: See data on patients.
• 2A: From a post-marketing registry spanning more than a decade.
• 2B: From a post-marketing registry spanning more than a decade.

Handoff:09/07/2021

• Norditropin RM HCP Ease of Use
• norditropin-hcp-email-ease-of-use.html
• US21NORD00070   June 2021

• 1A: Growth hormone pens for children and adolescents

• 1B: Assessing growth hormone devices for your patients?

• 2A: GH self-injection data for kids

• 2B: Kids and self-injection for GH

• 1A: Info on ease of use.
• 1B: Info on ease of use.
• 2A: Explore findings and pen design.
• 2B: Explore findings and pen design.

Handoff:07/14/2021

• Norditropin RM HCP Co-pay 2021
• norditropin-hcp-email-co-pay-2021.html
• US21NORD00018   April 2021

• A1: Co-pay assistance for patients taking growth-hormone therapy

• A2: Financial assistance for patients taking growth-hormone therapy

• B1: Co-pay assistance for patients with growth-hormone prescriptions

• B2: Some patients can save on growth-hormone prescriptions

• C1: Are your patients eligible to save on growth-hormone therapy co-pays?

• C3: Patients may save on their Norditropin (somatropin) injection 10mg prescription

• A1: Learn about the program from NovoCare^®.
• A2: Learn about the program from NovoCare^®.
• B1: See if your patients qualify.
• B2: See if your patients qualify.
• C1: NovoCare^® improves its assistance program.
• C3: NovoCare^® improves its assistance program.

Handoff:05/10/2021

• Norditropin RM Patient Co-pay 2021
• norditropin-rm-patient-co-pay-2021.html
• US21NORD00017   April 2021

• [kids receive Norditropin]
  A1: We know a little support could make a difference for you and your child

• B1: A little support could make a difference for you and your child

• [not treating with Norditropin]
  A1: Interested in upfront co-pay assistance for a growth-hormone treatment?

• B1: Upfront co-pay assistance for a growth-hormone treatment

• A2: We could help lower treatment costs for your child

• [kids receive Norditropin]
  A1: We’re here for you every step of the way.
• B1: We’re here for you every step of the way.
• [not treating with Norditropin]
  A2: We’re here to help.
• B1: We’re here to help.
• A2: Let’s get you started with upfront support.

Handoff:04/19/2021

• Norditropin RM Welcome Email
• norditropin-rm-welcome.html
• US20NORD00111   November 2020

• Virtual handshake…welcome to our growth hormone community!

• Welcome to our growth hormone community!

• “Meet” some of the families in our supportive community

• Get to know some of the families in our supportive community

• Get insights from families, tips, videos, and more

• Watch videos, get tips, and find support

• We’re on this journey together.
• We’re on this journey together.
• See what you have in common.
• See what you have in common.
• We’re here to help in any way we can
• We’re here to help in any way we can

Handoff:11/03/2020

• Norditropin RM Welcome Email
• norditropin-rm-welcome.html
• US20NORD00111   November 2020

• Virtual handshake…welcome to our growth hormone community!

• Welcome to our growth hormone community!

• “Meet” some of the families in our supportive community

• Get to know some of the families in our supportive community

• Get insights from families, tips, videos, and more

• Watch videos, get tips, and find support

• We’re on this journey together.
• We’re on this journey together.
• See what you have in common.
• See what you have in common.
• We’re here to help in any way we can
• We’re here to help in any way we can

Handoff:11/03/2020

• Norditropin RM Email - Q3 2019
• norditropin-q3-2019-US19NORD00113.html
• US19NORD00113   September 2019
• https://litmus.com/pub/b2a6c70
• ⏰ emoji code: U+23F0

• Open enrollment is coming soon

• ⏰ Open enrollment is coming soon

• Growth hormone prescription coverage

• Norditropin® (somatropin) injection 10 mg/1.5mL prescription coverage

• Here’s a new way to look at it
• Here’s a new way to look at it
• An important part of open enrollment
• An important part of open enrollment

Handoff:10/23/2020
Copy updates to NovoCare

• Norditropin RM Email (US20NORD00081)
• norditropin-rm-routine-email.html
• US20NORD00081   September 2020
• email on acid testing

• See what makes our pens special

• What makes our pens special?

• Toothbrush, pen, teddy bear…

• Story time, injection time, bedtime…

• They’re designed to be part of your family’s routine
• They’re designed to be part of your family’s routine
• It’s all part of the routine.
• It’s all part of the routine.

Handoff:09/15/2020

• Norditropin RM Email (US20NORD00029)
• norditropin-rm-email-US20NORD00029.html
• US20NORD00029   July 2020
• email on acid testing

• A new way to think about your child’s growth

• Have you thought about growth from this angle?

• What do kids and flowers have in common?

• What do parenting and gardening have in common?

• Plus, how to contact NovoCare^® for help if you need it
• Plus, how to contact NovoCare^®; for help if you need it
• Plus, how to contact NovoCare^® for help if you need it
• Plus, how to contact NovoCare^® for help if you need it

Handoff:07/24/2020

• Norditropin RM Transition Email
• Norditropin-RM-Transition.html
• US20NORD00022   May 2020
• email on acid testing

• Important information for parents of teens

• Is your child becoming a young adult?

• When should your teenager stop therapy?

• Should your teen continue therapy after puberty?

• There's a lot to consider as they get older.
• There's a lot to consider as they make the transition.
• Hint: ask your doctor.
• Hint: ask your doctor.

Handoff:05/21/2020
Update tracking content

• Norditropin RM Email - Q4 2019
• norditropin-q4-2019-US19NORD00167.html
• US19NORD00167   February 2020
• email on acid testing
• 🧙 emoji code: U+1F9D9

• Get your child’s Summary Report from the Growth Track Wizard™

• Have you tried the Growth Track Wizard™?

• Review your child’s 2019 Summary Report from the Growth Track Wizard™

• 🧙Have you tried the Growth Track Wizard™?

• Log in to see your child’s estimated adult height and more.
• Get your child’s current Summary Report.
• Log in to see your child’s estimated adult height and more.
• Get your child’s current Summary Report.

Handoff:02/17/2020
Copy and Image Edits

• Norditropin RM Email - Q2 2019
• norditropin-q2-2019-US19NORD00088.html
• US19NORD00088   August 2019
• https://litmus.com/pub/e35535d

• Questions about your child’s growth?

• If you’re wondering about your child’s growth, you’re not alone

• What to expect at a visit to a pediatric growth specialist

• When a child’s growth slows, what’s next?

• Learn what to ask the doctor about growth.
• Take steps toward some answers.
• Learn about possible diagnostic tests.
• Hear 1 family’s experience of seeing a pediatric endocrinologist.

Handoff:08/15/2019

• Norditropin RM Email - Q1 2019
• US19NORD00038_what_to_expect_a1.html
• US19NORD00038   May 2019
• https://litmus.com/pub/0f6590a

• Exploring growth hormone therapy options?

• Curious about growth disorders in children or adults?

• How important is a child’s growth to their overall health?

• Is a child’s rate of growth important?

• Get to know this one a little better.
• Learn more about how this treatment option works.
• Get the answer, plus info on growth hormone therapy.
• Meet a family who explored growth hormone therapy.

Handoff:06/03/2019

• Norditropin RM Email - Q4 2018
• norditropin-rm-email-q4-2018.html
• US18NORD00150   November 2018
• https://litmus.com/pub/2f8fa49

• Getting ready for 2019? Start right here.

• If you have questions about growth, we have answers.

• Tips for setting expectations, a handy new year checklist, and February events.

Handoff:09/27/2018

• Norditropin RM Email - Q3 2018
• norditropin-rm-email-q3-2018.html
• US18NORD00092   September 2018
• https://litmus.com/pub/701f768

• It’s open enrollment time—make sure you’re covered

• 4 ways we provide insurance support plus a guide created for you

• Learn about NordiCare^® support, hear a family’s experience, get tips on routines.

Handoff:07/31/2018

• Norditropin Case Initiation Email
• norditropin-email-case-initiation-call.html
• US18NORD00021   June 2018

• Follow-up from NordiCare®

• Important information for you regarding Norditropin^® (somatropin) injection.

Handoff:07/19/2018

• Norditropin RM Email - Q2 2018
• norditropin-rm-email-q2-2018.html
• US18NORD00029   July 2018
• https://litmus.com/pub/3b2b48e

• It’s time for new site info, pen facts and summertime travel

• Here’s your summer news on travel, caring for your pen, and more

• Learn how other families travel with medication, plus much more

• Find out how to plan for traveling with medication

• Learn more about growth, get travel tips, and hear from a family like yours.

Handoff:06/13/2018

• Norditropin RM Email - Q1 2018
• norditropin-rm-email-q1-2018.html
• USA18BIO00589   April 2018
• https://litmus.com/pub/59c1425

• Read about our commitment to you, watch new patient stories

• New patient stories, an intro to NordiCare^®, and more

• Spring news from Norditropin^® (somatropin) injection.

Handoff:04/17/2018

• Norditropin RM Email NordiCare Routine
• norditropin-rm-email-nordicare-routine.html
• US18NORD00023   June 2018
• https://litmus.com/pub/8d5e045

• Creating a daily injection routine can help with consistency

• Check out these helpful tips from NordiCare^®.

Handoff:06/07/2018

• Norditropin RM Email - Happy Birthday
• norditropin-rm-email-happy-birthday.html
• US18NORD00027   June 2018
• https://litmus.com/pub/91bbd3d

• Warm birthday wishes from Novo Nordisk

• Hope your day is a very special one.

Handoff:06/07/2018

• Norditropin RM Email - Norditropin Refill
• norditropin-rm-email-norditropin-refill.html
• US18NORD00022   June 2018
• https://litmus.com/pub/a75ca6e

• Refill reminder from Norditropin^® (somatropin) injection

• Have you refilled your prescription?

Handoff:06/07/2018

• Norditropin RM Email - NordiCare Welcome
• norditropin-rm-email-nordicare-welcome.html
• US18NORD00024   June 2018
• https://litmus.com/pub/ff7fd03

• Welcome to NordiCare^®

• Download your Patient Authorization Form to get started.

Handoff:06/25/2018Logo update fix

• Norditropin RM Email - NordiSure Renew
• norditropin-rm-email-nordisure-renew.html
• US18NORD00025   June 2018
• https://litmus.com/pub/606590e

• It's time to renew your NordiSure™ benefits

• Find out how to re-enroll and keep saving on co-pays.

Handoff:06/25/2018Logo update fix

• Norditropin RM Email - NordiSure Welcome
• norditropin-rm-email-nordisure-welcome.html
• US18NORD00026   June 2018
• https://litmus.com/pub/ee91c10

• It's time to start using your NordiSure™ benefits

• Here's how you can begin saving on prescription co-pays.

Handoff:06/25/2018Logo update fix